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five years. The leading sleep drug is Ambient which accounted for 60% of sleep prescriptions in 2006, or $2,800,000,000 (2.8 billion) in sales. In 2006 drug companies spent $600,000,000 on advertising. The primary focus of all the advertising has been "destigmatizing sleeping pill use"(5). While the major reason for all our sleeplessness is stress, our modern environment also discourages sleep. Artificial light and manmade technologies give us many reasons to stay awake at night. Remember that for most of mankind's history the darkness of night put a real damper on staying awake to the wee hours. Our grandparents slept 1 1/2 hours more than we do each night according to Dr. Christopher Gillian, a psychiatrist and professor at the University of San Diego(6). He reports that one in three Americans complain of a bout of insomnia within the last year, and one in six considers their insomnia serious. Thomas Edison himself, inventor of the electric light bulb, believed that too much sleep was a bad thing. "The person who sleeps eight or ten hours a night is never fully asleep and never fully awake-he has only different degrees of doze Somnapure through the 24 hours", said Edison. He felt that people got twice as much sleep as needed. Excess sleep caused them to be "unhealthy and inefficient"(1). While Edison is known to have frequently slept only four hours a night, it is also reported that he also took frequent daytime naps. His total sleep time seems to have been close to 8 hours each 24 hours. Given Edison's personal

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